Reel Rock Trailer 2010… "if you don't keep training, you're going to be left behind"

Saw this on Joe Kinder's blog today and was super impressed with the footage - is it just me or are outdoor climbing movies getting much more professional in the past year or two?

Side note: the quote is from Bouldering strongman, Daniel Woods, in the trailer.
Thoughts on it?

Sadly, I had a look and while it is making some international stops, it doesn't look like this will be making it's way to the UK or Ireland......